Membership Development Manager 3 roles

London/Meriden/Home based
18 Apr 2017
18 May 2017
Full Time
Contract Type

Membership Development Manager 3 roles

Department / Region:

Membership/North East/South West/Midlands/South East


Home Based

Responsible to:

Regional Director

Main Purpose of the Job

To promote the BPIF as a dynamic organisation dedicated to providing value added services to our members supporting Regional and National objectives for membership recruitment and retention.

To plan and implement recruitment activities and campaigns targeted at new members, tailoring the approach to take into account the diversity of the industry.

To increase BPIF membership and retention rates, and identify new revenue opportunities in order to raise further its effectiveness on behalf of its members, and to achieve revenue targets.

You will be responsible for:

  • Analysing a designated territory, building a substantial and robust new member prospect list to recruit new members, and increase usage of services and products to meet the Federations targets
  • Working with the Membership Director and Regional Director to identify priorities
  • Working with the Marketing team and Regional Administrators and offer other support to internal departments to plan targeted marketing and call planning
  • Researching members and potential members identifying opportunities to craft BPIF propositions to meet their potential needs
  • Presenting to target organisations the benefits of the BPIF proposal
  • Closing new membership relationships, managing required membership documentation and procedures
  • Managing new and assigned existing member relationships to ensure full engagement and benefit from membership, and high member retention
  • Maintaining the designated CRM system and other reporting requirements to pre agreed formats
  • Feeding through potential leads to all other areas of BPIF including Consultancy, Training and HR
  • Supporting the Regional Director at Regional Networking Events and Regional Board meetings

Organisation & Subordinates

Working closely with the Regional Director, the membership team, existing members, prospective members and BPIF staff.

Knowledge & Skills

A high level of intellectual and analytical ability is required. This may be evidenced by a degree, a relevant professional qualification, or by working at a level of complexity comparable to this post.


  • Significant print sector experience gained at both operational and management level
  • Experience of a business environment including a part of that in a sales and marketing orientated position; with business orientated or management experience operating within a commercial environment; knowledge of modern sales techniques in a service and relationship environment
  • Experience of selling business to business solutions to SME companies
  • Experience of developing and implementing marketing plans and strategies, ideally gained in a professional membership organisation (with organisational members) or voluntary sector body
  • Experience of setting and achieving customer/client acquisition and retention targets
  • Strong project management and organisational skills to ensure multiple campaigns, projects and leads are maintained
  • Strong written and oral communication skills, with the ability to deliver at both shop floor and Board level, and impeccable attention to detail
  • Good IT skills: familiar with using a membership, CRM or customer database system; spreadsheets; word processing; and web applications, including email, e-marketing, e-surveys, etc
  • Commitment to implementing equality and diversity policies
  • Ability to cold call to gain appointments
  • Experience of territory analysis and planning
  • Detailed knowledge of BPIF activities, services and products

Personal qualities

  • Well-developed communication skills including presenting persuading and negotiating
  • Strong Administration skills including IT literacy and attention to detail
  • Proactive and self-managing 
  • Energetic, imaginative, enthusiastic and self-motivated
  • A professional manner and attitude, approachable, warm and friendly
  • Able to remain calm under pressure, to deal with problems calmly and to easily adapt to change
  • Team player with excellent interpersonal skills, adept at working with people at all levels (including the most senior) in a range of organisations
  • Be able to demonstrate professional integrity in all activities
  • Computer literate, using Microsoft Office packages (particularly Outlook, Word and Excel)