Print Marketing Specialist
Our client is undergoing rapid expansion plans, and now has an exciting opportunity for an excellent communicator with a creative flare and an eye for marketing. This innovative company offers a sophisticated, high quality, print communications product offering, so ideally, we are looking for someone with experience in print, publishing or a similar sector who can hit the ground running in this marketing role. To fit well into our client’s dynamic team, you will be an energetic individual dedicated to consistently delivering a superior level of work.
This post involves 2 key focuses:
1/ creating our client’s digital content
- Build and manage content that attracts a qualified audience (including blog posts, ebooks, reports, webinars, infographics, etc.).
- Grow new leads by converting site traffic through calls-to-action, landing pages, and lead generation content
- Optimise our marketing automation and lead nurturing processes through emails and content
2/ managing our client’s social media channels
- Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn
- Create shareable content appropriate for different channels
- Monitor and engage in relevant social discussions about the company, its competitors, and the industry
- Run regular social promotions and campaigns and track their success (e.g., Twitter chats, LinkedIn discussions, etc.).
- Drive consistent, relevant traffic and leads from social network presence.
- Explore new ways to engage and identify new social networks to reach target clients.
This is a fantastic opportunity for someone within the print / publishing industry who can use both data and intuition to inform decisions. You will control the majority of the marketing activity for our client and will be in charge of attracting site traffic and converting that traffic into leads.
Can you please provide example/s of original written content i.e. social media / blog posts upon application.
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